Business and Economics

Children come up with a name for the main mascot of the Expo 2015 exhibition in Milan

The competition was attended by children from all over Italy. Soon, the names of the remaining ten characters-mascots of the Milan Expo will be announced.

The contest, launched in December last year by the organizers, has ended Expo 2015 Milan. All Italian children were tasked with coming up with names for the characters (vegetables and fruits) that make up the face of the main mascot of the 2015 world exhibition. Giuseppe Sala, Executive Director of Expo 2015, announced the end of the competition on Friday evening, during a presentation on the International Tourism Exchange.

Garlic

The competition was won by 34 children, who, according to Sala, "are representatives of all corners of Italy, from Trieste to Agrigento." Character names will be announced after all the necessary control procedures have been completed. To date, Sala has presented only the name “Garlic”, which is the “nose” of the main mascot of the exhibition: he will be called “Gualò”. (Guagliò. In Italian, aglio is garlic, and guaglione is a boy, a boy. Thus, a kind of pun is obtained).

Eleven characters

The mascot of Expo 2015 was developed by Disney-Italy, which won a large-scale competition, and consists of eleven characters that make up the "Fruit Family". It is with their help that the main theme of the exhibition will be revealed: "Feed the Planet. Energy for Life". In addition to garlic, the mascot developers presented to the public: banana, watermelon, pomegranate, apple, mango, orange, pear, figs, radish and blue corn. Growing in different parts of the world, from China to Brazil and Ancient Egypt, these fruits and vegetables will gather on one table. In addition, together they will unite in the image of the main mascot of the exhibition, to which the children also came up with a name.

Merchandising

The estimated turnover from the sale of various souvenirs is expected from 100 to 150 million euros, of which only 5% will go Expo.

The possibilities of using the mascot are huge: from clothing to school supplies and stationery, as well as various mugs, toys and any food-related products. Moreover, 11 characters are simply asking for a full-fledged cartoon with their participation. Sale of souvenirs will begin on Christmas 2014 and will continue throughout the entire period of Expo 2015.

Watch the video: DISCOVER #EXPO2015. A FAMILY EVENT (November 2024).

Popular Posts

Category Business and Economics, Next Article

Quirinale Palace
Italy

Quirinale Palace

The Quirinale is the highest of the 7 hills of Rome. Previously, patricians and noble people settled here. At the top of the hill is the Quirinale Palace. This is the palace of the President of the Republic, the center of political and public life in Italy. Take a walk along the square in front of the palace, look at the majestic fountain and column, at the presidential guard.
Read More
Sightseeing buses in Rome
Italy

Sightseeing buses in Rome

Lena and I like to use double-decker sightseeing buses using the Hop-on Hop-Off system. They are in almost all major cities. Buses run along one or more ring routes. We will analyze the main ones. Red sightseeing bus City sightseeing Roma Lena and I like to use double-decker sightseeing buses according to the Hop-on Hop-Off system.
Read More
Amalfi Coast Travel
Italy

Amalfi Coast Travel

I invite you to travel along the Amalfi coast: soak up the gentle Italian sun, try the world's most delicious limoncello, go down to underwater grottoes, stroll through orange gardens and get lost in the alleys of old mansions. I invite you to ride Italy is beautiful. In a wonderful sunny country meet unique landscapes, amazing holidays and traditions, unsurpassed cuisine.
Read More
Column of Marcus Aurelius
Italy

Column of Marcus Aurelius

The column is set in honor of the victory of Marcus Aurelius over the barbarian tribes. Battle scenes carved on it tell about this. At the top is not the emperor, but the apostle Paul. Today, on the square near the column are the Palazzo Chigi, where the Italian government is sitting, and the Palazzo Vedekind, which houses the publishing house of the newspaper Il Tempo.
Read More